Harrell & Harrell: Updated Logo FAQs

As we welcome the new year, we also welcome a decade of community and history. Harrell & Harrell is proud to start 2020 with a new look and a restored sense of determination. We invite you to join us as we celebrate the new year and our new look, and we hope that this change is well-received. To guide you through this transition, we’ve answered a few questions you may have.

Why did you change the logo?

Before this update, we have not had an official logo. What you may consider our previous logo was simply a combination of the family name and two horizontal lines. We felt that our previous “logo” did not accurately represent who we are as a firm.

We wanted a logo that better represented who we are and what we believe — a logo that emphasizes the empathy and attention that we share with all of our clients. Our presence in someone’s time of need defines who we are and why we do what we do. It also demonstrates why we have remained in the Jacksonville community for almost 30 years. We stick by our clients, old and new, through every step of their journey to healing.

Why the brackets in the new logo?

In our new logo, we’ve incorporated two brackets that face each other, forming an “H” shape in the white space between them.

The brackets represent two people in a singular relationship: our staff and our clients. Like the brackets do in the logo, our staff works closely with our clients from case evaluation to settlement.

The “H” shape between the brackets represents the family name and our founder and cornerstone, Bill Harrell, whose character and values are present in everything we do.

Will you be changing anything else?

No. Our identity is rooted in being with people in their time of need and helping them through some of the most difficult times in their lives. We are committed to the Jacksonville community, and we are committed to facilitating justice for those in need.

Our slogan, “Don’t Settle For Less Than You Deserve,” remains as absolute as our promise to be with you in your time of need.

Learn the Meaning Behind Our New Logo